A well thought-out, well designed/developed website can be the single most valuable tool you own to promote your business. If you have been procrastinating and resisting using the Internet, or if you have an under-developed, marginal website Online, you are missing one of the best advertising values of the century. Imagine all the best benefits of print advertising, television and radio rolled into a small package that can literally overwhelm a prospective buyer at the click of a mouse! For the first time in business history, small businesses and large corporations are able to compete on a level playing field in the advertising world.

The Internet has matured into an incredibly affordable business tool. It has become the place where everyone turns to resource all the wants and needs in their daily lives. Instead of opening the Yellow Pages, businesses as well as families are going first to their computers before ever lifting the phone or getting into the car. People are finding the Internet a convenient way to pre-shop for everything they buy, or service they need.

What a Website CAN Do For You:

It can present a quality, credible image and show what your business and products look like in full color, 24 hours a day, 365 days a year.

It can describe your professional services, or show your most beautiful projects, and provide testimonials from your clients (nothing convinces like a happy client).

It can keep every item you stock or service you offer, up-to-date and current all the time, something printed brochures can't do. As things change, your website can change overnight to stay abreast. No more dated, useless information going out to prospects, something the Yellow Pages could never offer.

It can bring more customers in your front door immediately, and if you don't have a front door, it can start filling your mailbox or email inbox with orders, checks, and inquiries.

It can expand your marketing area (if you wish) from local to regional, state, national and yes, even international, overnight. Build and expand your market using Social Media.

What a Website CANNOT Do For You:

It cannot create content or copy automatically. You will need to analyze your business and identify what you want to promote and how you want to say it. The process needs to lead to the discovery of what makes you, your products or services, unique or better than the competition.

Online success is directly linked to how desirable your products are, how competitively you price them, and how they are presented. If you offer professional services, you need to present your services in a straightforward, credible way that sets you apart from the competition. The word credible is especially important. There are too many fly-by-night operators in today's world who take advantage and run, the World Wide Web is no different. Your image, honesty and integrity must be above reproach.

Not just any website will do ... your website needs to be worthy of your business image. Your website must be professionally executed to deliver your message at a caliber par excellence. It is Encore's desire to keep professional website development costs at a level that will remain affordable. I like to call it 'affordable excellence.' ”Excellence is not a skill. It is an attitude.” -Ralph Marston. A quick walk through my portfolio will reveal the expertise and creative thinking that goes into an effective project.

If you are spending the smallest amount of money to get the largest possible return, you are spending your marketing dollars wisely. Whether you need a one-time site designed/developed, or need someone who can work with you on an ongoing basis to build a site and keep it content rich and exciting, I would be happy to help you along the way, so you too can take advantage of what the World Wide Web has to offer.